Why Great Design Depends on Style and Taste (and How We Cultivate it at Mindt® Studio)

When you hire a design studio, you’re not only hiring technical skills—you’re hiring style and taste. These are the qualities that transform a solid design into something memorable, timeless, and aligned with your brand. Something that truly stands out.

But here’s the truth: style and taste don’t just happen overnight. They’re cultivated, trained, and refined over years of looking, learning, and experimenting. At Mindt® Studio, this ongoing process is at the heart of how we approach branding and design.

So what does cultivating style and taste actually look like in practice?

The Importance of Style and Taste, Especially in Brand and Communication Design

Training the Eye

We spend as much time observing as we do creating. From studying typography and imagery to keeping an evolving resource bank of inspiration, our eyes are constantly trained to recognize what feels fresh, relevant, and beautiful—while never losing sight of what’s timeless.

Exploring Beyond the Brief

Taste comes from curiosity. Whether it’s photography, craft, or unexpected passion projects, we believe exploration outside of »client work« sharpens the creative instinct. This willingness to play, test, and sometimes even disrupt allows us to bring more depth and originality into every project.

Balancing Principles with Personality

Design rules—like hierarchy, grids, or color theory—are essential foundations. But taste is what tells us when to follow them, and when to break them. At Mindt® Studio, we combine tried-and-true principles with a sensitivity to each brand’s unique story, creating designs that are both strategic and distinctive.

Why This Matters for You

For brand owners, this means that when you work with us, you don’t just get a logo or a layout—you get design that’s been carefully considered, filtered through years of cultivated taste, and tailored to your vision. It’s this balance of discipline and intuition that helps your brand stand out in a crowded market.

Final Thoughts on Style and Taste in Design

Great design is more than execution. It’s about an ongoing refinement of style, taste, and creative judgment. At Mindt®Studio, we live this process every day—so the brands we build with our clients feel as enduring as they are beautiful. We believe that tools (whether digital, analog, or even AI—which so far, we haven’t used in our creative projects) are only as good as the taste and intention behind them. That’s what makes design truly resonate.

Ready to Shape Your Brand with Intention?

If you’re curious how this philosophy translates into building a strong, memorable brand, we’d love to guide you further:

● Download our free Mindful Branding Roadmap — a practical guide to laying the foundation for a brand that feels both strategic and resonant.
● Or, inquire about your project — let’s explore how we can bring your vision to life.

This short-form article is an AI-assisted adaptation of a longer essay we originally published on our Substack, where our founder and creative director Sarah writes about mindful design, the creative industry, and leadership. If you’re curious about the full version—How to Gain Style and Taste as a Designer—you can read it here.