Latest in: Branding
Bárur + Bagatela + Arpona for Çėndre Çėndre is a self-initiated fragrance concept, a fictional brand built to explore minimalist fragrance branding through typography, print, and packaging. The identity is set in three typefaces. Bárur Light by MNDT Type carries the wordmark and the …
What to Expect When Working With Us In branding projects & creative collaborations with a branding studio You’ve probably seen it before: Work with us and your business will explode. More clients. More money. More everything. That’s not how we work. What we do …
Mindful Brand Colors: The Psychology Behind a Purposeful Brand Palette How a purposeful brand color palette works across every medium and what we actually think about when we build one. Your brand’s color palette is the first thing people feel before they read a …
Signet vs Logo — What to Choose as a Fashion Brand You built your brand yourself, or with a little help, when you were just getting started. The logo did the job. It got you here. But something has shifted. You’re in conversations with …
The Sage Brand Archetype How to Build a Wise & Insightful Brand The Sage Brand Archetype helps brands express wisdom, knowledge, and clarity—creating a sense of trust, authority, and deep understanding. Recap: What are Brand Archetypes? There are 12 different archetypes, conceptualized by Carl …
The Jester Brand Archetype How to Build a Playful & Joyful Brand The Jester Brand Archetype helps brands express humor, spontaneity, and light-heartedness—creating a sense of joy, connection, and entertainment. Recap: What are Brand Archetypes? There are 12 different archetypes, conceptualized by Carl G. …
The Caregiver Brand Archetype How to Build a Compassionate & Supportive Brand The Caregiver Brand Archetype helps brands express compassion, nurturing, and support—creating a sense of trust, comfort, and genuine care. Recap: What are Brand Archetypes? There are 12 different archetypes, conceptualized by Carl …
The Lover Brand Archetype How to Build a Passionate & Emotionally Connected Brand The Lover Brand Archetype helps brands express passion, intimacy, and connection—creating a sense of desire, beauty, and deep emotional resonance. Recap: What are Brand Archetypes? There are 12 different archetypes, conceptualized …
The Magician Brand Archetype How to Build a Visionary & Transformative Brand The Magician Brand Archetype helps brands express transformation, intuition, and vision—creating a sense of wonder, possibility, and meaningful change. Recap: What are Brand Archetypes? There are 12 different archetypes, conceptualized by Carl …
The Ruler Brand Archetype How to Build a Confident & Authoritative Brand The Ruler Brand Archetype helps brands express leadership, authority, and responsibility—creating a sense of trust, stability, and control. Recap: What are Brand Archetypes? There are 12 different archetypes, conceptualized by Carl G. …
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Join The Designer’s Well-Being Hub
Subscribe to the Mindt® Letter
Get Our Photo Bundles & Graphics
→ Explore Resources
Join The Designer’s Well-Being Hub
Subscribe to the Mindt® Letter
Get Our Photo Bundles & Graphics
☺︎ We’re happy if we can inspire you—mutually be kind and professional and don’t copy or use any of our content without giving credit. This includes brand designs developed by us, the layout of this page, as well as any published texts.—Or, as Brian Collins has put it: »Be careful of doing too much work that copies the people you admire. Start out that way to see what feels right. But aim to seek what they were seeking instead of doing what they were doing.« ✌︎
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