Mindt® creates brand identities with deeper meaning for lifestyle and wellness brands that want to elevate their credibility through visual personality.
We strive for intelligent solutions, ensuring every design choice is purposeful and impactful. Unlike big agencies, we value direct co-creation and fully immerse ourselves in our work—with sensitivity and precision. Believe it or not, we have been active in the spiritual and well-being sector for over seven years—back when this realm was still considered quirky and out of this world. But we’ve stuck with it—proudly calling ourselves the OG Mindfulness Design Studio. You might have even noticed it even in our name!
Let’s Start With You.
Does Any of This Resonate?
- You’re a motivated and driven founder who wants your brand to become one of the best in the market.
- You appreciate heart, soul and a love for detail.
- You embrace newness and want your visual identity to stand out from the crowd.
- Quality is key—from every aspect of your product to packaging and beyond.
- You value co-creation, community, and honest connections.
- Combining self-expression with doing good for the environment and creating something of value for others is your thing.
- You see yourself as a pioneer, a quality hunter, and a wellness enthusiast. Mental and physical health are important to you, and spirituality is your friend.
- You want to build authentic communities that value flavorful, sensuous, and emotional content and products.
- You are in it for the good cause and take on responsibility. You champion fairness and sustainability, clean ingredients, honesty, and making the world a better place. Fair fashion, healthy foods and beverages, beauty and well-being products, extraordinary hospitality—you name it!
- You have class and cherish nice things.
- You want a brand, packaging and/or web designer by your side whom you can trust 100%, and you prefer a personal yet professional collaboration over big agency structures.
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Then, We Could Be Your Perfect Fit!
You need someone to manifest your vision into reality?
→ Let your brand become the movement you and your tribe are longing for!
We primarily co-create with product-based beauty, lifestyle, and wellness businesses. However, we also have a strong history of working with service providers, so we encourage you to reach out to us regardless of your business type. Let’s create something extraordinary together!
Going Deeper
- A Studio Devoted to Branding That Unites Strategy and Intuition
- Your Vibe Attracts Your Tribe
Our Top Three Values
(*) Our founder Sarah used to be a yoga teacher and operated a design + yoga studio in Leipzig, Germany, for several years. If you’re interested in experiencing her classes, consider purchasing our → Well-Being Bundle (not only) for Entrepreneurs.
(**) We highly recommend incorporating essential oils into your daily routine! Explore our two OG sets: Essential Oils for Well-Being and Essential Oils for Creativity (affiliate links). Each set includes accompanying yoga classes with Sarah. Essential oils are beneficial for enhancing focus, promoting relaxation, and addressing various emotional and health concerns. And they are perfect for creating your own signature scent for your brand!
The Creative Magician
Great brands transcend mere aesthetics. Did you know that understanding and leveraging archetypes can personalize and strengthen your brand identity? Our studio aligns with two primary archetypes: the Creator and the Magician.
The Creator
The Creator aims to inspire and bring beauty. They are driven by vision, freedom, and innovation, valuing authenticity, depth, and curiosity. They thrive on breaking old structures to create new ones, encouraging others to reveal their uniqueness.
The Magician
The Magician seeks to foster vision and transformation. Rooted in deep awareness and spirituality, they believe in flow, manifestation, and magical moments. Their aura is mystical and empowering, urging others to allow their dreams to become reality.
Understanding these archetypes not only makes strategic sense but also profoundly enhances (visual) communication. When you choose to collaborate with us, we’ll explore your brand’s unique archetypes and integrate them into our creative process. Are you eager to embark on this design journey and bring your vision to life?
→ Inquire your project here.
We’re for the OGs.
Let’s Get Personal
We know you want to get to know the people behind the curtain. Because we’re NOT the huge agency. Meet Sarah, our Founder and Creative Director, and the person you will always be in contact with.
- Designer, yogi, essential oil lover, vegan gone vegetarian, foodie, late sleeper, photography enthusiast, traveler, minimalist, aesthete, introvert, spirit person, digital nomad, remote worker.
- Multi-passionate, calm, intentional, sophisticated. Longing for peace and quiet.
- Finding beauty in the small details of everyday life.
- Personal Values: Freedom, Quality, and Integrity.
- With a real background in the well-being industry as a yoga teacher and practitioner, and essential oils wellness advocate, I was one of the pioneers positioning a brand design studio in this niche.
- I give 110% whenever possible, valuing reciprocity. I’ve come to realize that’s not the norm so I can confidently emphasize it.
- Slow equals healthy, and balance is key—in life and in design.
- I’ve hosted and founded community initiatives like Ladies, Wine & Design Leipzig and → The Designers’ Well-Being Hub, publishing numerous blog posts, videos, and workshops.
- Life and work should feel balanced, free, and beautiful.
- Thinking differently and embracing our true selves yield the best results.
- As a thinker and feeler, I believe in the unexplainable and implement strategy while trusting my intuition in the creative process.
- I foster self-care and community, knowing I can only give from a full cup—and these fill my personal cup more than anything.
- As a Human Design Manifestor, creative energy flows through me constantly. It’s my soul purpose, and I often work from an instinctive state to honor my direct connection to the Divine Spark.
The Mindt® Team
At Mindt®, transparency is key. While I am a one-woman company at core, I collaborate with individuals who share my passion, assembling a team whenever necessary to meet all our clients’ needs. This includes copywriters, web developers, photographers, illustrators, strategists, and other service providers. I maintain close interaction with these creatives on a day-to-day basis, ensuring that every project receives the attention and expertise it deserves.
Studio Founder Sarah
Currently Located Within the Green Border Triangle of Germany, France, and Luxembourg—Right in the Middle of Trier, Saarbrücken, and Luxembourg City. Enjoying Some Peace & Quiet.
We’re Known From
Proudly Creating Magic since 2017.
☺︎ We’re happy if we can inspire you—mutually be kind and professional and don’t copy or use any of our content without giving credit. This includes brand designs developed by us, the layout of this page, as well as any published texts.—Or, as Brian Collins has put it: »Be careful of doing too much work that copies the people you admire. Start out that way to see what feels right. But aim to seek what they were seeking instead of doing what they were doing.« ✌︎