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Brand Design for OXY Oxymel – Beverage Packaging Design
Brand Design for OH OH OM ethical sportswear – Signet & Combined Logo Mark
Pure Yoga Brand Design; Print Collateral & Notepad
Brand Design for OXY Oxymel – Business Card
Brand and Packaging Design for NO Cosmetics – Muscle Serum
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Brand Design for OH OH OM ethical sportswear
Photograph from Bali, Indonesia (Pantai Batu Belig)
Praxis Rabea Kiel, Coaching and Trauma Therapy – Corporate Design, Key Visual
Corporate Design for Rabea Kiel Coaching Practice
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Ethical Brands Deserve Mindt®ful Identity Systems

We design signets, wordmarks, and visual worlds that feel unmistakably yours.
For conscious fashion, beauty, food & lifestyle.

OG Brands

Selected work for purpose-driven brands:

Selected work for purpose-driven brands:

Selected work for purpose-driven brands:

We’re Known From

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Who We Are

Mindt® Studio is a design practice focused on brand identity systems. We help conscious brands shape their signature realm—a distinctive visual world with personality, depth, and a clear point of view. → Read on

 

→ Services & Pricing   → Let’s work together!

→ MNDT Type by Mindt® Studio

Our Approach

Guided by our eponym »mynd«, which ­means »shape« in Old Norse and ­refers to our mindful approach, we ­navigate by the mantra: Shaping Mindful Brands OG. 

 

The result is a considered identity that extends across touchpoints—from print to packaging, digital, and product experiences. One that feels true to who you are and gives you the presence to be recognized, trusted, and remembered.

 

We always start with strategy first—because only a solid foundation leads to meaningful design. Discover how we do it in our signature process: → The Manifesting Method™.

Our Clients Got Featured In ・ British Vogue ・ Manufactum ・ Elle ・ Elle Spirit

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What We Do

Signature Work
  • Signets & brand marks
  • Wordmarks & typography systems
  • Visual identities & brand applications
  • Packaging & product applications
  • Digital brand worlds
Brands People Want to Belong To
We work with brands that want to do more than look good—brands with the ambition to reshape what’s possible and create something people want to be part of.
 
Our process is a genuine co-creation: thoughtful, collaborative, and deeply considered.
Strategy Meets Intuition
Our studio unites strategy and intuition to uncover the soul and visual voice of each brand we work with. With 15 years of experience in the design industry, we bring the strategic thinking, aesthetic sensitivity, and craft needed to turn that essence into a clear and compelling visual expression.

→ Explore The Brand Archetype Oracle, our revolutionary tool for shaping brands from the inside out.
Type Design
Our typographic branch, MNDT, creates typefaces with the same precision and soul we bring to every brand.

Founder and Creative Director of Mindt Studio, Sarah Schroeder

MORE THAN GOOD-LOOKING BRANDS

Branding is when people can hear your tree falling in the forest. We want your brand to be impossible to ignore and irresistible to connect with.

 

Effective branding is the big picture—where intention, visuals, copy, and product seamlessly connect. It’s where a world evolves—one that people can see, feel, and connect with.

Our studio doesn’t adhere to one recurring style. Our strength lies in discovering the visual voice your brand needs—while infusing it with our aesthetic touch. Type-based designs are some of our favorites.

Our studio doesn’t adhere to one recurring style. Our strength lies in discovering the visual voice your brand needs—while infusing it with our aesthetic touch. Type-based designs are some of our favorites.

Our studio doesn’t adhere to one recurring style. Our strength lies in discovering the visual voice your brand needs—while infusing it with our aesthetic touch. Type-based designs are some of our favorites.

Ready to become an OG Brand? → If it’s a full yes, let’s talk.
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»Creativity is closer to magic than it is to science.«・Rick Rubin

 ☺︎ We’re happy if we can inspire you—mutually be kind and professional and don’t copy or use any of our content without giving credit. This includes brand designs developed by us, the layout of this page, as well as any published texts.—Or, as Brian Collins has put it: »Be careful of doing too much work that copies the people you admire. Start out that way to see what feels right. But aim to seek what they were seeking instead of doing what they were doing.« ✌︎

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