Holistic Brand Identity & Web Design
Be Your Own Healer
☺︎ Services
Rebranding
Brand Identity
Collateral
Web Design
Social Media Design
Creative Direction
☺︎ Client
Korasani ®
korasani.com
Context
Susanne Abbassian Korasani is a natural health professional and healing coach specializing in therapeutic food and phytotherapy. Through her online programs and one-on-one sessions, she guides individuals to achieve their full potential and autonomy while embarking on their healing journeys. The core value of her brand is “Holistic Natural Healing”. We were entrusted with redesigning the entire brand identity, encompassing various applications and the website.
Our Approach
At the heart of the brand is a striking, mystical wordmark, around which we crafted a charming world that embodies the essence of “plant magic”. Incorporating oriental and Persian elements was crucial to us, reflecting founder Susanne’s deep connection to both Eastern and Western cultures. Born in Tehran and raised in Berlin, Susanne sees herself as a bridge between these two worlds, a theme that resonates throughout her healing practice and personal journey.
◦ Korasani ® Logo Concept
The Korasani ® wordmark is crafted in a custom-modified Blackletter font, characterized by its narrow, condensed style that evokes ancient wisdom. The calligraphic letters ascend steeply, symbolizing personal supernova and growth. Some serifs terminate in drop shapes, enhancing the radiance and passion, infused with Persian Farsi influences. Rounded elements add a touch of femininity. The logo’s dual orientation—upward and downward—signifies equilibrium and resilience.
Beneath these grounding “roots” of the design, which evoke a sense of calmness and stability, the tagline is presented: clear, minimalist, and extended to provide contrast and structural support. Additionally, the logo subtly integrates a reference to “Kor” (Latin for heart), shaping the overall design into a heart-like form, emphasized by the elevated “K” and diamond-shaped dot on the “i”. Organic, mystical, and enchanting, the logo embodies “plant magic” while maintaining a cool and clear aesthetic.
◦ Icon Concept & Color Palette
● The icons draw inspiration from Persian patterns, distilled into a cohesive visual language. They are categorized into three clusters: ( 1 ) flat Persian organic forms・( 2 ) delicate concentric star shapes・( 3 ) symmetrical outlines with a framing character. Designed for versatility, these icons can overlap to create new forms and be combined into intricate patterns, including the diamond shape from the logo.
● The color palette features a base of black and white, complemented by a bold red and three shades of pink—ranging from rose to violet. This combination offers strong contrasts and a soft, feminine scheme, reflecting the brand’s dual nature. The bright neon pink symbolizes the supernova, embodying explosion and radiance. Overall, the palette is elegantly simple, uniquely cool, and sophisticated.
◦ Logo Suite & Brand Typography
● Alongside the primary wordmark, we’ve curated a collection of complementary brand marks that exude a sense of premium elegance and extravagance. This includes a stunning monogram, both framed and frameless, adorned with two diamonds; a secondary wordmark featuring a minimalist font, initially conceived for compact applications but now shining independently on occasion; and the empowering slogan “Be Your Own Healer”. This versatile yet cohesive logo suite ensures the Korasani ® brand maintains a holistic and compelling presence across all sizes and layouts.
● The brand typography embodies clarity and minimalism at its core. For headlines, the eccentric Zangezi font adds a touch of uniqueness, emphasizing the concept of individuality. Its wedge-like serifs command attention effortlessly. Furthermore, specific headlines and signature offerings are elegantly set in a blend of the modest Aktiv Grotesk and the softly refined, sharply modeled Boogy Brut Poster serif. This pairing creates a perfect contrast for the duality of the Korasani ® brand. By juxtaposing these styles, we shape a unique brand universe that harmonizes seamlessly within itself.
◦ Instagram Concept
We’ve developed a diverse array of Instagram templates tailored to align with Korasani’s evolving content strategy.
The social media graphics span from inspirational well-being quotes to client testimonials, product advertisements, health tips, and beyond.
◦ Web Design
Web Development: Alexander Schwarz
The objective of the website was to establish an attractive and inspiring digital platform that positions Susanne Korasani as a leading authority in the natural holistic healing industry. Users are invited to explore the rich tapestry of ancient healing wisdom she offers.
The redesigned site portrays Korasani ® not just as a practitioner of alternative medicine, but as a beacon of personality, holism, and duality. Visitors feel seen, discovering information about Susanne’s renowned programs and seamlessly booking their transformative experiences.
◦ Online Course Workbooks
For Korasani’s online programs like “The Healing Masterclass” or the “Reset Kur®” we developed a concept for the accompanying workbooks.
With this love of detail, the holistic brand identity for Korasani ® is adapted cohesively throughout all media touchpoints.
☺︎ Vibe
Premium・Classy・Groundbreaking
Cool・Simple・Unpretentious・Special
Extravagant・Clear・Minimal
» You’re a master of your trade. The design is extremely brave, modern and simply beautiful. I am stunned. Thank you so much, you’re a sorceress. « Susanne Abbassian Korasani, Founder
☺︎ Like What You See? Let’s Start Your Project!
Selected Projects
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☺︎ We’re happy if we can inspire you—mutually be kind and professional and don’t copy or use any of our content without giving credit. This includes brand designs developed by us, the layout of this page, as well as any published texts.—Or, as Brian Collins has put it: »Be careful of doing too much work that copies the people you admire. Start out that way to see what feels right. But aim to seek what they were seeking instead of doing what they were doing.« ✌︎
