Mindt Secondary Logo

An Energetic, Empowering, and Aware Brand Identity

Holistic Studio for Flow, Creativity, and Joy

☺︎ Services

Brand Strategy
Brand Identity
Web Design
Social Media Design

☺︎ Client

Birth Studios ®
birth-studios.com

Birth Studios Corporate Identity – Tagline Design by Mindt

Context

Support for your emotional, mental, and physical well-being: BIRTH is the studio founded by Julia Lenska, focusing on creating a space for awareness and unfolding one’s potential. The studio aims to engage all the senses through physical, mental, and emotional practices, offering yoga classes, massage therapy, and mentoring. It appeals to individuals seeking a safe space to break free from old patterns and structures, wanting to experience flow and joy. Sensuality and aesthetics are two of the brand’s core values. 

Birth Studios – Brand Design by Mindt

Our Approach

Through an in-depth brand strategy, we identified the brand’s strengths and opportunities, positioning it effectively in the market and defining how to connect with its ideal audience. We wanted to craft a brand identity that is energetic, empowering, and aware. The audience should feel safe and authentic when engaging with the brand. Values of well-being, joy, transformation, creativity, and aesthetics guided the branding process. This comprehensive approach enabled us to develop a visual roadmap that ensured a smooth branding journey. 

Birth Studios – Brand and Web Design by Mindt, Homepage
Birth Studios – Brand and Web Design by Mindt, Homepage
Birth Studios – Brand and Web Design by Mindt, Homepage
Birth Studios – Brand and Web Design by Mindt, Homepage
Birth Studios – Brand and Web Design by Mindt, Homepage
Birth Studios – Logo Design by Mindt

◦ Birth Studios ® Logo Concept

The wordmark was created using two fonts, then individually adjusted. Each letter stands out due to the stable serifs and capital letters, yet together they form a gentle unity. The letters B and R are particularly notable, connecting the other letters and adding uniqueness to the wordmark.

In a figurative sense, you can recognize a “birthing process” in the typography, as the B resembles a women’s body during pregnancy, while the R suggests an umbilical cord, subtly conveying the brand’s name. The addition of STUDIOS can be included or omitted as needed.

Birth Studios – Brand Design by Mindt, Business Cards
Birth Studios – Brand Design by Mindt, Print Collateral

◦ Secondary Logo

The secondary logo serves as a versatile brand pattern, providing letter components that form the basis for individual design elements within the visual identity. The B can be extracted as a signet or monogram, and all letters can be used to create playful shapes and patterns.

The B and R, again, stand out for their noticeable combination of clarity & stability with flow & movement. They echo the subtle “birthing process” concept. Each letter, when rotated, offers an engaging visual interaction, which makes the design process not only flexible but also enjoyable.

Birth Studios – Brand Identity by Mindt, Pattern Design
Birth Studios – Brand Identity by Mindt, Pattern Design
Birth Studios – Brand Identity by Mindt, Pattern Design
Birth Studios – Brand Identity by Mindt, Pattern Design
Birth Studios – Brand Identity by Mindt, Pattern Design
Birth Studios – Brand and Web Design by Mindt, Homepage
Birth Studios – Holistic Studio for Emotional, Physical, and Mental Well-Being. Brand Design by Mindt, Blind Embossing on Print Collateral
Holistic Studio for Emotional, Physical, and Mental Well-Being. Brand Design by Mindt, Tote Bag
Birth Studios by Julia Lenska Brand Tagline on Signet
Birth Studios by Julia Lenska Brand Color Palette

◦ Birth Studios ® Color Palette

The color palette reflects both the joy and fun, as well as the calm and grounding that BIRTH represents. Powerful colors are paired with tranquil tones: two shades of pink symbolize abundance and positivity, while herbal green evokes wellness and relaxation. These vibrant yet soothing hues are designed to engage the senses.

Earth tones ground the brand and the viewer, promoting peace and well-being. Off-white signifies clarity and health, and black provides contrast, particularly for text and similar elements. This harmonious blend of colors reinforces the brand’s commitment to holistic well-being and aesthetic appeal.

Birth Studios – Yoga, Massage, and Coaching Studio – Hangtag
Birth – Holistic Studio for Emotional, Physical, and Mental Well-Being. Instagram Feed Concept
Holistic Studio for Emotional, Physical, and Mental Well-Being. Instagram Post Design
Holistic Studio for Emotional, Physical, and Mental Well-Being. Instagram Post Design
Holistic Studio for Emotional, Physical, and Mental Well-Being. Instagram Templates
Holistic Studio for Emotional, Physical, and Mental Well-Being. Instagram Templates

◦ Instagram Concept

Birth Studios Identity Design – Brand Elements (Fonts, Logos, Graphics)

◦ Brand Typography

The font selection is gentle, lively, and strong. The headline font formally connects the wordmark with the other two fonts and represents balance by uniting various font characteristics.

The extended body text font adds grounding to the visual identity, while the subheadline font complements the glyphs of the secondary logo due to its uniform stroke width.

Birth by Julia Lenska, Web Design – Brand Update for Massage Studio
Birth by Julia Lenska, Web Design – Brand Update for Massage Studio
Birth by Julia Lenska, Web Design – Brand Update for Massage Studio
Birth by Julia Lenska, Web Design – Brand Update for Massage Studio
Birth by Julia Lenska, Web Design – Brand Update for Massage Studio
Birth by Julia Lenska, Web Design – Brand Update for Massage Studio

◦ Web Design

Our goal was to create an inviting, aesthetically pleasing digital space that attracts the target audience to the studio. Visitors should feel the grounding and relaxation that awaits them. Through the website, they can sense that the brand exudes holistic well-being and vitality.

In 2023, the branding and website received a conceptual update to reflect the brand’s increased focus on massage therapy. We seamlessly adapted the visual language without substantial changes, ensuring consistency and coherence across the entire brand experience.

☺︎ Vibe

Cheerful・Delightful・Alive
Aware・Motivational・Forward・Strong
Empowering・Creative・Gentle

» I’m deeply impressed by what you do. Your aesthetic perception coincides with mine 100%. Your expression involves a sublime amount of aesthetics and sensitivity. I love it. Thank you for everything! « Julia Lenska, Founder

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