Your step-by-step checklist for a successful brand photoshoot

Have you ever wondered if it’s worth investing in a professional brand shoot for your business? We can tell you: absolutely yes. High-quality photos not only add authenticity and personality to your brand presence, but also help your audience connect with you on a deeper level. They can visually communicate your brand values and elevate the way you show up online.

Even if you don’t love being in front of the camera (you’re not alone!), we encourage you to give it a try. A professional brand shoot is one of the most impactful investments you can make in your business image, not only but especially for personal brands.

And here’s the thing: one shoot won’t last forever. Images get used up across websites, social media, and marketing materials. Plus, you evolve as a person and as a brand. That’s why it makes sense to plan regular updates—ideally every one to two years.

To help you prepare without the overwhelm, we’ve put together a clear checklist with the most important steps to plan your brand photoshoot. The list can be adapted for product shoots as well, but we’d advise you to include an in-depth strategy and art direction with those (we’re here if you need us for that!).

13 Steps to Plan Your Professional Brand Shoot

1. Find the right photographer

Start by looking for a photographer whose style you genuinely love. Instagram, local creative networks, or recommendations from colleagues are great starting points. Once you’ve found someone, reach out with a friendly message or submit an inquiry via their website. Make sure to clarify availability, budget, and whether they specialize in brand shoots.

2. Choose your location

Do you want to shoot at your office, home, a rented studio, a café, or outdoors? The location should support your brand vibe. Some photographers even have access to curated studio spaces—worth asking about! Just remember to book in advance.

3. Collect visual inspiration

What’s the mood you want to capture? Instead of only searching for »business photoshoot« (which often leads to stiff, suit-heavy examples), explore fashion, lifestyle, or creative industries for fresh inspiration. Pinterest, Instagram, and moodboards are your best friends here.

4. Decide on props

Props help tell your story. Think about objects that highlight your work or personality—a laptop, notebooks, favorite books, plants, or even your go-to coffee mug. Make sure they align with your color palette and overall brand message.

5. Clarify your brand message

What do you want your photos to say about you? Professional? Approachable? Creative? Minimalist? Define the values and feelings you want your images to express. If you already have a brand strategy or brand guidelines, use them as your compass.

If you’re a bit stuck here, make sure to download our Mindful Branding Roadmap—it’s going to help you with these specifics.

6. Define usage and formats

Where will you use the photos? Website banners, Instagram posts, LinkedIn profile pictures, newsletters? Each platform has its own format requirements. Tell your photographer if you need wide shots with space for text, verticals for stories, or a mix of close-ups and portraits.

7. Create a moodboard

Take your inspiration images and organize them—either digitally (Pinterest, Canva, InDesign) or simply in a document. Sort them into categories like »poses,« »outfits,« »props,« and »styling.« This will give both you and your photographer clarity.

8. Share with your photographer

Send your moodboard in advance so your photographer knows what to expect. Some photographers also help refine your shoot concept—a big plus! Print your moodboard or bring it digitally on shoot day to keep you on track.

9. Plan your outfits

Choose clothing that reflects your brand values and feels comfortable. You don’t need to overdress, but think slightly elevated from your everyday. Having at least one outfit change is highly recommended. Don’t forget shoes, accessories, and jewelry—they can make a big difference.

10. Prepare your props

Refine your list of props so it doesn’t get overwhelming. Focus on a few categories (e.g. tech, design tools, lifestyle objects). Lay everything out a couple of days before so you’re not scrambling last minute.

11. Prep in advance

Two days before your shoot, pack everything: clothes (ironed and ready), shoes (cleaned), props (organized). Having it all sorted will save you from unnecessary stress.

12. Decide on hair & makeup

Think ahead about makeup, nail polish, or hairstyling. Even subtle makeup helps on camera. If you prefer to book a professional hair & makeup artist, coordinate this early.

13. Stay relaxed and enjoy the process

On shoot day, put on your favorite playlist, bring along water or tea, and take a deep breath. Remember: this is about showcasing you. The more relaxed you are, the more authentic and magnetic your photos will be.

Wrapping it up

Planning a brand shoot is not just about logistics—it’s part of building your visual brand identity. Done right, your photos will work for you across platforms, making your business look polished, approachable, and memorable.

If planning all this feels overwhelming, don’t worry. When we work together on your branding, we can support you in concepting and planning a brand shoot that perfectly reflects your identity. That way, your images become a true extension of your brand strategy.

So—ready to start planning your own professional brand shoot? Trust us, it’s worth it.

Feel free to send us an email with your thoughts on the topic:

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This article is an adaptation of an OG post, written by our Founder and Creative Director Sarah, with translation and editing assistance from AI technology (ChatGPT).