Written by: hey
The Warrior Brand Archetype How to Build a Bold & Empowering Brand The Warrior Brand Archetype helps brands express strength, courage, and determination—creating a sense of empowerment, resilience, and action. Recap: What are Brand Archetypes? There are 12 different archetypes, conceptualized by Carl G. …
The Girl Next Door Brand Archetype How to Build a Relatable & Authentic Brand The Girl Next Door Brand Archetype helps brands express authenticity, warmth, and relatability—creating a sense of trust, familiarity, and belonging. Recap: What are Brand Archetypes? There are 12 different archetypes, …
The Innocent Brand Archetype How to Build a Pure & Optimistic Brand The Innocent Brand Archetype helps brands express purity, optimism, and sincerity—creating a sense of trust and emotional clarity for their audience. Recap: What are Brand Archetypes? There are 12 different archetypes, conceptualized …
Brand Archetypes: Discover Your Brand’s Personality A Short Introduction Into Brand Archetypes Every brand has a personality. Using archetypes—a concept conceptualized by Carl G. Jung—you can tap into universal themes that make your brand more relatable, consistent, and memorable. Brands are created by humans …
Starting a Newsletter as a Creative Lessons from 7 Years of Writing One I’ve been running our newsletter, the Mindt® Letters, since 2019. Over the years, it has quietly become one of the most constant elements of our work, outlasting platforms, trends, and many experiments …
Font Pairing Ideas with the Bárur Display Typeface Font Pairing Ideas & Inspiration → Get Bárur Here Font pairing is one of the most essential and enjoyable parts of typography. The right combination of typefaces can elevate a brand identity, add depth to packaging …
Designing and Launching a Typeface for the First Time The Story Behind Bárur, My First Published Font → Get Bárur Here If you had told me a year ago that I’d design and publish my first typeface, I probably would have laughed. Type design …
The Creative Wave: Learning to Work With Your Highs and Lows Learning to Work With Your Highs and Lows: Build your design practice around your emotional rhythm, not against it. The Emotional Waves We Ride Daily Emotional waves in creativity show up in all …
Why Great Design Depends on Style and Taste Why Great Design Depends on Style and Taste (and How We Cultivate it at Mindt® Studio) When you hire a design studio, you’re not only hiring technical skills—you’re hiring style and taste. These are the qualities …
How to Avoid Ghosting as a Creative Entrepreneur Tips and insights from our studio experience Ghosting—the word alone makes many creatives cringe. And yet, in the design industry (and beyond), it happens all the time. A potential client disappears after a discovery call, never …
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Get Our Photo Bundles & Graphics
☺︎ We’re happy if we can inspire you—mutually be kind and professional and don’t copy or use any of our content without giving credit. This includes brand designs developed by us, the layout of this page, as well as any published texts.—Or, as Brian Collins has put it: »Be careful of doing too much work that copies the people you admire. Start out that way to see what feels right. But aim to seek what they were seeking instead of doing what they were doing.« ✌︎
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