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Written by: hey
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Finding Purpose in Design—The Raison d’Être of Creatives

Why Purpose Matters for Designers As designers, we often question our role and purpose in design; purpose in the world. It’s easy to feel like our work doesn’t have the same impact as others, like doctors or engineers. But the truth is, our creative …
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Lululemon Quality Meets Ethical Sportswear

Exploring Sustainability in Fitness Gear »Lululemon Quality but Make it Recyclable«—this statement came from one of my clients during our Manifesting Session at the start of a new branding project. It stuck with me because it perfectly captures the goal of creating premium, ethical …
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What Is a Logo Suite?

Everyone knows what a logo is, but what exactly is a Logo Suite, and why is branding so much more than just a logo? At Mindt® Studio, we aim to make branding clear and accessible. That’s why we’ve created a branding glossary to break …
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5 Reasons Why Brand Strategy Is Crucial for Your Brand

Today, we’re diving into why brand strategy is so important for your brand. When we talk to potential clients about how we can help them, and introduce our Manifesting Session to kick off the project, a common question we hear is, “What does this …
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What Is a Brand Style Guide?

Working with a design studio on a branding project can feel overwhelming, especially if you‘re unfamiliar with the process and industry terminology. That’s why, at Mindt® Studio, we take the time to explain key terms and concepts, ensuring you feel confident and informed throughout …
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Burnout Prevention for Designers

Part 3—Tools for a Healthy Work-Life Balance This article is part of my three-part series on “Burnout Prevention for Designers.” In the first part, I shared my personal story. In the second part, I provided tips you can implement in your business to reduce …
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Business Tips Against Burnout

Burnout as a Designer—Part 2 Today, I’m sharing some business tips against burnout. This article is part of my three-part series “Burnout as a Designer.” In the first part, I delve into my personal story. In this second part, titled “Business Tips Against Burnout,” I …
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Facing Burnout as a Designer

Part 1—Understanding and Preventing Burnout in the Creative Field This article is part of my three-part series on “Burnout as a Designer.” In this first part, I’ll share my personal story. In the second part, I’ll provide practical tips to help you establish practices in your …
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Effective Branding for Well-Being and Lifestyle Brands

Strengthen Your Identity Are you a well-being or lifestyle brand owner seeking to elevate your business through strategic branding or packaging design? If so, this post is for you: we’ll explore how effective branding can significantly impact your growth and success in today’s competitive …
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Why We Use the One Concept Approach for Brand Design

At our studio, we specialize in delivering refined, strategic brand solutions through the One Concept Approach for Brand Design. This method ensures each project gets our full creative focus, resulting in a cohesive and powerful brand identity tailored to your business. Solutions, Not Options We …
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