Written by: hey
Why Great Design Depends on Style and Taste (and How We Cultivate it at Mindt® Studio) When you hire a design studio, you’re not only hiring technical skills—you’re hiring style and taste. These are the qualities that transform a solid design into something memorable, …
Tips and insights from our studio experience Ghosting—the word alone makes many creatives cringe. And yet, in the design industry (and beyond), it happens all the time. A potential client disappears after a discovery call, never replies after receiving a proposal, or even goes …
Your step-by-step checklist for a successful brand photoshoot Have you ever wondered if it’s worth investing in a professional brand shoot for your business? We can tell you: absolutely yes. High-quality photos not only add authenticity and personality to your brand presence, but also …
Welcome back to Part 2 of our exploration into product packaging design that goes beyond trends. In Part 1, we looked at designs that stand out through minimalism, color, playfulness, and patterns. But there are more ways brands are making an impact. From unexpected materials to custom …
Why Packaging Design Trend Reports Are Overrated Every brand is unique. Its visual identity should grow from within—rooted in brand values, positioning, vision, and more. Call it brand strategy, creative strategy, or whatever you like. But when you build a brand from the inside …
Why Purpose Matters for Designers As designers, we often question our role and purpose in design; purpose in the world. It’s easy to feel like our work doesn’t have the same impact as others, like doctors or engineers. But the truth is, our creative …
Exploring Sustainability in Fitness Gear »Lululemon Quality but Make it Recyclable«—this statement came from one of my clients during our Manifesting Session at the start of a new branding project. It stuck with me because it perfectly captures the goal of creating premium, ethical …
Everyone knows what a logo is, but what exactly is a Logo Suite, and why is branding so much more than just a logo? At Mindt® Studio, we aim to make branding clear and accessible. That’s why we’ve created a branding glossary to break …
Today, we’re diving into why brand strategy is so important for your brand. When we talk to potential clients about how we can help them, and introduce our Manifesting Session to kick off the project, a common question we hear is, “What does this …
Working with a design studio on a branding project can feel overwhelming, especially if you‘re unfamiliar with the process and industry terminology. That’s why, at Mindt® Studio, we take the time to explain key terms and concepts, ensuring you feel confident and informed throughout …
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☺︎ We’re happy if we can inspire you—mutually be kind and professional and don’t copy or use any of our content without giving credit. This includes brand designs developed by us, the layout of this page, as well as any published texts.—Or, as Brian Collins has put it: »Be careful of doing too much work that copies the people you admire. Start out that way to see what feels right. But aim to seek what they were seeking instead of doing what they were doing.« ✌︎
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