Latest in: Branding
The Girl Next Door Brand Archetype How to Build a Relatable & Authentic Brand The Girl Next Door Brand Archetype helps brands express authenticity, warmth, and relatability—creating a sense of trust, familiarity, and belonging. Recap: What are Brand Archetypes? There are 12 different archetypes, …
The Innocent Brand Archetype How to Build a Pure & Optimistic Brand The Innocent Brand Archetype helps brands express purity, optimism, and sincerity—creating a sense of trust and emotional clarity for their audience. Recap: What are Brand Archetypes? There are 12 different archetypes, conceptualized …
Brand Archetypes: Discover Your Brand’s Personality A Short Introduction Into Brand Archetypes Every brand has a personality. Using archetypes—a concept conceptualized by Carl G. Jung—you can tap into universal themes that make your brand more relatable, consistent, and memorable. Brands are created by humans …
Font Pairing Ideas with the Bárur Display Typeface Font Pairing Ideas & Inspiration → Get Bárur Here Font pairing is one of the most essential and enjoyable parts of typography. The right combination of typefaces can elevate a brand identity, add depth to packaging …
Why Great Design Depends on Style and Taste Why Great Design Depends on Style and Taste (and How We Cultivate it at Mindt® Studio) When you hire a design studio, you’re not only hiring technical skills—you’re hiring style and taste. These are the qualities …
How to Plan a Professional Brand Shoot for Your Business Your step-by-step checklist for a successful brand photoshoot Have you ever wondered if it’s worth investing in a professional brand shoot for your business? We can tell you: absolutely yes. High-quality photos not only …
My Personal Product Packaging Forecast — Part 2 Welcome back to Part 2 of our exploration into product packaging design that goes beyond trends. In Part 1, we looked at designs that stand out through minimalism, color, playfulness, and patterns. But there are more ways brands are …
My Personal Packaging Design Forecast — Part 1 Why Packaging Design Trend Reports Are Overrated Every brand is unique. Its visual identity should grow from within—rooted in brand values, positioning, vision, and more. Call it brand strategy, creative strategy, or whatever you like. But …
Lululemon Quality Meets Ethical Sportswear Exploring Sustainability in Fitness Gear »Lululemon Quality but Make it Recyclable«—this statement came from one of my clients during our Manifesting Session at the start of a new branding project. It stuck with me because it perfectly captures the …
What Is a Logo Suite? Everyone knows what a logo is, but what exactly is a Logo Suite, and why is branding so much more than just a logo? At Mindt® Studio, we aim to make branding clear and accessible. That’s why we’ve created …
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Get Our Photo Bundles & Graphics
☺︎ We’re happy if we can inspire you—mutually be kind and professional and don’t copy or use any of our content without giving credit. This includes brand designs developed by us, the layout of this page, as well as any published texts.—Or, as Brian Collins has put it: »Be careful of doing too much work that copies the people you admire. Start out that way to see what feels right. But aim to seek what they were seeking instead of doing what they were doing.« ✌︎
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